You know how Facebook bought Instagram to increase it's mobile users and picture viewing. Now Yahoo has followed, Facebook and is going to buy tumblr for $1.1 Billion and it will be operated separately. Yahoo made the statement, "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business".
Marissa Mayer the Chief Executive at Yahoo decided to spend about 1/5th of their fortune (5.4 billion) on tumblr to attract the young readership and it could be a big gamble as told by analysts that it is too big of an investment from the side of Yahoo. But you have to take risks, considering how Yahoo remained a good investment than Facebook in the previous quarter we hop yahoo performs better this time too with their log term investment in tumblr.
Source: Redorbit.com
Marissa Mayer the Chief Executive at Yahoo decided to spend about 1/5th of their fortune (5.4 billion) on tumblr to attract the young readership and it could be a big gamble as told by analysts that it is too big of an investment from the side of Yahoo. But you have to take risks, considering how Yahoo remained a good investment than Facebook in the previous quarter we hop yahoo performs better this time too with their log term investment in tumblr.
Source: Redorbit.com
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